Wclocks
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AtlasPerp
A self-custodial trading platform for perpetual futures on crypto, stocks, ETFs, forex and commodities, funded from one wallet.
- Website Design & Development
- SEO
- Client
- AtlasPerp
- Industry
- Decentralized finance · derivatives trading
- Services
- Website Design & Development
SEO - Scope
- Website design and build
SEO - Live site
- atlasperp.io
The brief
Ask someone to connect their own wallet, and every unanswered question becomes a reason not to.
AtlasPerp is self-custodial. Nobody opens an account and nobody hands over funds to be held — the visitor signs with their own wallet, and their collateral sits in audited vault contracts. That is the product’s central advantage, and it is also what makes the first visit hard: the moment of commitment is technical, feels irreversible, and arrives before the visitor has any relationship with the brand.
The product is broad as well. Perpetual futures across five asset classes, a swap routed over five networks, and a portfolio view spanning all of them. Explaining that without the page collapsing into either a feature list or a wall of jargon is a structural problem, not a copy problem.
Search compounds it. People look for this category in language that is unstable and often unfamiliar — by asset, by mechanism, by venue, by fee. A site can be perfectly clear to someone already in the room and invisible to everyone outside it.
Approach
Answer the trust question with structure, not with reassurance.
01
Show where the money actually sits
Rather than claiming safety, the page diagrams it: wallet, vault contracts on each chain, the shared order book, settlement on-chain, and withdrawals signed back to the same wallet. Someone evaluating custody can follow the path themselves, which is the only kind of reassurance that works on an audience trained to distrust claims.
02
Publish the costs in plain numbers
Taker, maker and swap fees are stated on the page, with the split between venue and platform shown rather than buried in a docs site. In a category where fee opacity is the norm, printing the number is a positioning decision.
03
One product, three doors
Trading, Swap and Portfolio are presented as three things a person uses, not as a feature matrix. Each gets a plain description of what it is for, so breadth reads as range rather than as sprawl.
04
Terrain as the organising image
Markets are introduced through landscape — peaks and valleys as prices on one chart. It gives a page about an abstract instrument something to look at, and it carries the argument that every market gets the same tools.
05
Build the search surface into the structure
Each asset class, each market and each mechanism needed somewhere real to live rather than being a tab inside an application. Markets, fees, incentives, guides, security and about are addressable pages, so the vocabulary people actually search with has somewhere to land.
The experience
Dark, spatial, and deliberately exact.
A near-black ground with a violet accent and orbital imagery, set against professional charts and plainly printed numbers. The atmosphere is wide; the information is precise.
AtlasPerp
What the site does
What the site does.
Explaining
- Five asset classes on one page
- Custody path diagrammed end to end
- Fees printed with their splits
Converting
- Direct entry to the trading terminal
- Markets explorer as a second path
- Swap and Portfolio as their own doors
Structure
- Addressable pages per topic for search
- Live market data on the page
- Responsive across devices
Where it stands
Live, and verifiable.
The platform is live at atlasperp.io, trading perpetual futures across crypto, equity-, ETF-, forex- and commodity-linked markets.
The volume, open interest and market counts shown on that site belong to Orderly Network’s shared order book across every venue using it — the site says so itself. They are not AtlasPerp’s figures and they are certainly not ours. We publish no performance claims for client work.
Related services
Services involved.
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